MY APPROACH
A modern take to creating better foundations
for brands and organizations.
SIMPLIFY//DIFFERENTIATE//SCALE
STRATEGY//CREATIVITY//IMPLEMENTATION
FOUNDATIONAL CLIENTS
NIKE
DEVELOPED THE STRATEGY AND THE CONCEPTS FOR AN EXCLUSIVE LINE
Created concepts for an exclusive footwear line for a retailer and led the creative team in crafting the images that garnered groundbreaking sales
ABINBEV
LAUNCHED A NEW CRAFT BEER BRAND
Created the positioning, the messaging, and innovative out-of-home media campaign to make it the Best Damn thing you have had all day. One of the finalists for the company’s advertisement for Super Bowl 50.
HEWLETT PACKARD
SMOOTHED ORGANIZATIONAL RESTRUCTURING & BRANDING
Harmonized HP’s Consumer and Enterprise brands during the merger by determining the core pillars of HP’s brands and leveraged these qualities to build a new brand for HPE.
COCACOLA
CONDUCTED CULTURAL STUDIES FOR GLOBAL BRANDING
Researched the global trends that lead to designing teen lounges in the US, launching a new magazine, and designing a campaign for the World Cup in Japan & Korea.
UNITED NATIONS
BRIDGED PUBLIC AND PRIVATE INTERESTS
Recruited into an innovative think tank to bring the public and private interests together to solve the seventeen Sustainable Development Goals set by the UN.
SAMSUNG
LAUNCHED A GLOBAL SECURITY PLATFORM
Developed an innovative thought leadership series targeting the IT decision makers in regulated industries to demonstrate the importance of mobile device hardware to deliver defense grade security for an open world.
NIKE
DEVELOPED THE STRATEGY AND THE CONCEPTS FOR AN EXCLUSIVE LINE
Created concepts for an exclusive footwear line for a retailer and led the creative team in crafting the images that garnered groundbreaking sales
ABINBEV
LAUNCHED A NEW CRAFT BEER BRAND
Created the positioning, the messaging, and innovative out-of-home media campaign to make it the Best Damn thing you have had all day. One of the finalists for the company’s advertisement for Super Bowl 50.
HEWLETT PACKARD
SMOOTHED ORGANIZATIONAL RESTRUCTURING & BRANDING
Harmonized HP’s Consumer and Enterprise brands during the merger by determining the core pillars of HP’s brands and leveraged these qualities to build a new brand for HPE.
SAMSUNG
LAUNCHED A GLOBAL SECURITY PLATFORM
Developed an innovative thought leadership series targeting the IT decision makers in regulated industries to demonstrate the importance of mobile device hardware to deliver defense grade security for an open world.
UNITED NATIONS
BRIDGED PUBLIC AND PRIVATE INTERESTS
Recruited into an innovative think tank to bring the public and private interests together to solve the seventeen Sustainable Development Goals set by the UN.
COCACOLA
CONDUCTED CULTURAL STUDIES FOR GLOBAL BRANDING
Researched the global trends that lead to designing teen lounges in the US, launching a new magazine, and designing a campaign for the World Cup in Japan & Korea.
CASE STUDIES
CRAFTED A NEW PARADIGM IN FEMALE HEALTHCARE
PROBLEM
Tia’s model was complex to explain which made it difficult to pre-sell memberships to their clinic.
SOLUTION
Simplified Tia’s value proposition and reworked their key communication assets leading to series A funding.
THE RESULTS
Raised $100M in series A funding upon release of new messaging campaign
“As a founder with an obsessive passion for my company’s mission, it’s evermore important to take a step back and bring in outside eyes and ears with fresh perspectives. Micki was an amazing partner who helped me turn the raw nuggets of ideas in my head into clear communications that the world can understand.”
CAROLYN WITTE, CO- FOUNDER & CEO
MADE AN INVISIBLE DOCUMENT VISIBLE
PROBLEM
Students in the United States aren’t properly educated about the value of the Constitution.
SOLUTION
Created a deprivation strategy and “A Day Without The Constitution” series to educate middle school students to appreciate and care more about the document and the rights they take for granted.
THE RESULTS
Exponentially increased engagement campaign
“Micki was always proactive and didn’t wait for me to call. She checked in regularly and was ready with a plan and followed through no matter what. Micki didn’t consult on a project as she was hired to do, she joined my team.”
TORI MENDS-COLE, COMMUNICATIONS DIRECTOR
CREATED A CULTURAL WAKE UP – CALL
PROBLEM
Content confusion of cultural and critical themes that weren’t
connected, making the two audiences separated.
SOLUTION
Developed a new multicultural digital brand for Univision focusing on the social justice issues by employing critical and cultural lens to give a voice to the underrepresented to incite action.
THE RESULTS
Launched a Spreadable Campaign
2X engagement on FB
3M views on all digital platforms
“Micki was amazing to work with. She was a fountain of knowledge and knew how to distill information into something simple and inspiring. And it wasn’t only strategy, it was new technologies, new platforms, and creating something appealing from the mundane. If you are looking for a true strategic partner that loves creativity and pushes the work, I recommend working with her.”
STEPHEN LEPS, VP EXECUTIVE CREATIVE DIRECTOR
CONTACT
